Return to Content


10 votes, 4.40 avg. rating (87% score)

But like it or not, it’s ours, and has been for more than 130 years. Now that’s something to drink to!Not in New England? Fear not! Moxie (regular, diet, and turbo-charged energy) is available for purchase online via the Moxie website, where you’ll also find historic photos and recipes for Moxie cocktails, Moxie Baked Beans, and Moxie Chocolate Cake.

Here’s to another century of Moxie!

Aimee Seavey


Aimee Seavey


Assistant Editor Aimee Seavey is a staff writer for Yankee Magazine and assists in the development and promotion of content for through blogging and social media outlets.

Bring New England Home
Get a Free Trial Issue when you subscribe to Yankee Magazine

In this issue: 2015 Travel Guide to New England

  • Best Bargains: 35 Don't-Miss Summer Savers
  • Where to Go: 120 Best Fairs, Festivals & Events
  • Best Dining: 90 Local Foodie Destinations

Subscribe Today

9 Responses to Moxie

  1. Phyllis Forbes Lovely March 13, 2014 at 3:11 pm #

    I grew up drinking Moxie in Presque Isle, ME up in The County. Always loved the stuff and now that I’m away I couldn’t find it. Last summer, July 2013, I was in Maine again for the first time in years and drank as much as I could and brought home several cases to enjoy. I also visited the Moxie Museum in Lisbon and enjoyed it thoroughly having bought as reminders; Moxie t-shirts, Moxie socks; Moxie bandannas. . . . . . . it was wonderful. Maine wouldn’t be Maine without Moxie.

  2. Phyllis Forbes Lovely March 13, 2014 at 3:12 pm #

    Thank you.

  3. Jim McGrath March 27, 2014 at 9:56 am #

    Living in New Jersey, my stepsons and I go to Catawissa, PA for our Moxie. It is made there as well, with one difference; Maine Moxie is made with corn syrup, and PA Moxie with cane sugar. It’s a subtle difference in taste, but we’ve had both and can tell the difference. We buy cases when we go, because it’s a 2-hour trip!

  4. Connie Fisher October 25, 2014 at 12:09 pm #

    I’m 91 years young and grew up in the Bar Harbor area with Moxie. Have lived in the southwestern part of Ohio since 1946, having traveled back to God’s Country almost every two years. Always brought back liters of Moxie when not traveling by air. It doesn’t seem to have the same flavor I remember when much younger; however, it’s still Moxie and I love the herbal, somewhat bitter taste. It takes me back home to Maine!

  5. linda October 30, 2014 at 12:26 pm #

    I liked the Moxie of years ago much better than the ” new and improved” flavor and ingredients. I find I rarely drink it anymore for that reason.

  6. James December 6, 2014 at 6:34 pm #

    Despite being a native of the West, I’ve always liked Moxie more than the popular colas (although we think of “Shasta” as folks in Maine recall Moxie, I think!). Moxie is sold (most often as in “sold out”) in the greater Seattle and Portland metro areas, and still a wonderful treat.

  7. john almond May 15, 2015 at 9:55 pm #

    Growing up in NH we always had Moxie. I thought it was more like medicine than anything. I live in Wyoming now and I haven’t found it anywhere in Wy.however we were in Billings, Mt this past week. We usually stop àt World Market to pick up some items and to my surprise, there were small size bottles of Moxie. So I stocked up on a few bottles.

  8. Mark Fields May 17, 2015 at 8:42 am #

    I read elsewhere (Wikipedia) that Coca Cola has no ownership of the Moxie brand? The confusion stems from Cornucopia Beverages (Moxie brand owner) being owned by the Coca-Cola Bottling Company of Northern New England:

    “The Coca-Cola Bottling Company of Northern New England…is the largest independent bottler of Coca-Cola in the United States. The Coca-Cola Company does not own an interest, as the company is 100% owned by Japan’s Kirin Brewery Company, Ltd., who also own the rights to the Moxie soft drink nationwide.”

    Can anyone verify/debunk?

    • Aimee Seavey May 17, 2015 at 3:50 pm #

      Hi Mark! What excellent detective work! When I read that Moxie was sold to a company that was owned by the Coca-Cola Bottling Company of Northern New England, I thought that meant Coca-Cola. However, you are right! The Coca-Cola Bottling Company of Northern New England, while the largest independent bottler of Coca-Cola in the United States (also according to Wikipedia), is not owned by Coca-Cola, but the Japanese brewing company you mentioned. I still find the name confusing, but, of course, we’ll correct the article! Thanks for letting us know!

Leave a Reply

We reserve the right to remove or edit comments that are offensive or disrespectful to our readers and/or writers, cannot be verified, lack clarity, or contain profanity. Your comments may be republished by Yankee Magazine across multiple platforms.

Register Sign In

©2015, Yankee Publishing Inc. All Rights Reserved.
Yankee Publishing Inc., | P.O. Box 520, Dublin, NH 03444 | (603) 563-8111