Beyond grocery story shelves, special Moxie collections are on display at the “Moxie Wing” of Matthews Museum of Maine Heritage and Clark’s Trading Post in Lincoln, New Hampshire (where the world’s only surviving original Moxie Horsemobile is on display), not to mention for sale at places like Zeb’s General Store in North Conway, Hampshire and the Kennebec Fruit Co. in Lisbon Falls, Maine, where owner Frank Anicetti delights as Moxie’s unofficial ambassador.
While the taste of Moxie is memorably distinct, there are many who point out that if you’re trying it now for the first time, you’re still not getting the “original” Moxie experience. They say it’s not as carbonated as it used to be, or as bitter (which is a bad thing). This could be changing palates or the loss of sassafras (federally banned in 1960 as a potential carcinogen), but it could also be the high fructose corn syrup instead of sugar.
Since 2007, Moxie has been owned by Japan’s Kirin Brewery Company, Ltd., which also owns the Coca-Cola Bottling Company of Northern New England where Moxie is made.
But like it or not, it’s ours, and has been for more than 130 years. Now that’s something to drink to!
Not in New England? Fear not! Moxie (regular, diet, and turbo-charged energy) is available for purchase online via the Moxie website, where you’ll also find historic photos and recipes for Moxie cocktails, Moxie Baked Beans, and Moxie Chocolate Cake.
Here’s to another century of Moxie!