A Letter to Our Readers
Yankee Plus Dec 2015
TABLE OF CONTENTS
What an extraordinary group of subscribers you are. In this issue, we have a nifty piece about Red Sox Nation, but I now believe in the passions of Yankee Magazine Nation. You number well over 400,000 (and yes, it seems as if I’ve heard from all of you in the past few weeks!), and you really care about this magazine and its place in your lives, no matter where you live now. You’ve phoned, e-mailed, and talked to me through our Web site. I do hear you. Even if it hurts a bit when you yell.
First, thanks to all of you who have let me know you enjoy our new, bigger, bolder magazine. Everyone, no matter what we do in life, likes to know that all the planning and work is making others happy. And thanks, as well, to those of you who are not as happy. Many of you have let me know, with the bluntness (I wouldn’t expect otherwise) of true New Englanders, that I’ve tinkered too much with your favorite magazine. These are some of the specifics:
- You loved the idiosyncratic size. It made Yankee stand out. It fit into your purses.
- You loved reading Mary’s Farm on the last page. Why on earth did I move it to the front?
- The paper is different, not glossy. It feels cheaper.
- The typeface is too darned hard to read.
Let’s begin. I also was attached to our “Little Engine That Could” character — after all, it had been a part of my professional life for 27 years — until it came time each month to make the difficult decisions: What stories could we fit on those small pages? What stories did we need to cut? No matter how attached a family may be to the cute two-bedroom cottage, when the kids come, they find they need more space. I wanted more space for our stories and photos. These bigger pages won’t bite. There are stories coming up that I probably would not have been able to find space for just a few months ago.
Since so many people have told me they read Mary’s Farm first, I wanted to bring it into the front of the magazine to give it a chance to win your heart right at the start, with all the promise of 100-plus pages ahead.
The paper is actually quite a bit more expensive than what we’ve used for years. We chose the paper carefully, but if it’s not working for readers, then we have to go back to the drawing board. Stay tuned.
You’re right: The type size and font are too hard to read. In this issue, we’ve already made one change — the captions are bigger and easier on the eye. By the next issue, we’ll have shifted to a stronger and bigger type style for the main text. Your opinions do count.
Now let’s get on to what a magazine’s really about. Sit down with this spring issue — I know you’ll feel your heart stir when reading Thom Rock’s Baby Boy #3331. And I know you’ll feel the stirring of real spring as each page turns — the promise of warm, sunny days ahead for all of us.
P.S. Each week you can keep up with what’s going on at Yankee in my Behind the Scenes column on our Web site. And don’t forget — we do want to hear from you. E-mail me at editor@YankeeMagazine.com, or, of course, you can still write me the old-fashioned way at 1121 Main St., Dublin, NH 03444.