YankeeMagazine.com Wins Silver for Excellence Online
Dublin, New Hampshire (June 3, 2008)YankeeMagazine.com won a silver award in the excellence online category at the 23rd Annual National City and Regional Magazine Association’s (CRMA) awards competition. Magazine professionals from around the country chose 84 finalists in 22 categories from more than 912 entries. The award was announced at the CRMA Annual Conference in Memphis, Tennessee on June 2.
According to the judges, “It is clear YankeeMagazine.com has homed in on its magazine’s niche audience. It caters to a community of New Englanders (or New Englandophiles) with quirky Web 2.0 features like a Foliage channel complete with interactive map and events listings, as well as the requisite social networking features (share, e-mail, comment, print, RSS feeds).
“It also offers leaf-peepers a foliage blog and forum as well as video tree web cam and a viral e-greeting card of regional sights and scenes sent by its users. For foodies, there is an extensive database of recipes from the magazine and that the readers send in. Other great interactive features include a personal recipe box, itinerary saver and comments keeper, as well as an archive of back issues.”
Since the award application deadline, the site has added a new travel page with comprehensive features, including a simple-to-use Google map that integrates expert travel advice from Yankee’s editors with details on dining, lodging, attractions and events, accessed either by a search function or by clicking on the map. And in the “About New England” section, readers learn what to see and do in each state and can read archived articles specific to their destinations.
More than 70 judges, representing publications such as Atlantic Monthly, Esquire, O, The Oprah Magazine, Conde Nast Traveler, Sports Illustrated, Better Homes and Gardens, Good Housekeeping, Essence, Men’s Journal, the New York Times, Gourmet, Food & Wine, Folio:, AARP The Magazine, Bon App