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Yankee Publishing Inc. Names Alan Henning E-Commerce Manager

Yankee Publishing Inc. Names Alan Henning E-Commerce Manager
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Dublin, N.H. (February 4, 2011)–Yankee Publishing Inc. (YPI) recently named Alan Henning to the newly created position of e-commerce manager, where he will lead the development and implementation of online product sales initiatives for both and The Old Farmer’s General Store will sell weather, gardening, and cooking products. The Yankee Gift Shop will feature distinctly New England products–reflecting the magazine’s brand–made by local craftspeople and manufacturers. Henning reports directly to Paul Belliveau Jr., vice president of new media and production.

“We’re excited to bring someone with Alan’s e-commerce expertise to Yankee Publishing,” Belliveau says. “His knowledge of the print and digital media landscape along with his experience developing and building e-commerce channels will help us expand a key revenue stream while simultaneously connecting our brand with top-quality products.”

Henning brings more than 7 years of e-commerce experience and more than 12 years of Internet marketing, e-marketing, lead generation, direct marketing, business-to-business, and business-to-consumer experience to his new role. Previously, he worked for the Boston Globe, where he created, launched, and managed its online store. and are two revered brands with excellent name recognition and a combined 8 million unique visitors per year,” Henning says. “The products that we feature in our online stores will benefit from their association with us and our ability to market to an engaged and passionate consumer.”

Henning earned a B.A. in history from Plymouth State University in Plymouth, New Hampshire, and an M.B.A. from Northeastern University in Boston, Massachusetts. He lives in Nashua, New Hampshire, with his wife and two children.

About us: Yankee Publishing Incorporated (YPI) is an independent, family-owned media company based in Dublin, New Hampshire. It publishes Yankee Magazine and The Old Farmer’s Almanac. Yankee, first published in September 1935, is the only magazine dedicated to New England through its coverage of travel, home, food, and feature stories. It has a paid circulation of 350,000 subscribers and a total audience of nearly 2 million readers. Founded in 1792, The Old Farmer’s Almanac is North America’s oldest continuously published periodical, with an annual readership of 9 million. The Almanac is internationally known for its long-range weather forecasts — traditionally 80 percent accurate — along with content focusing on home, gardening, history, food, and fun. YPI products include Yankee Magazine, Best New England Recipes,,, The Old Farmer’s Almanac, The Old Farmer’s Almanac for Kids, All-Seasons Garden Guide,, and The company also produces a wide range of books, calendars, custom publications, and branded items.

Contact: Heather Atwell, or 603-563-8111 x180.

Updated Friday, February 4th, 2011

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