Backgrounder and Quick Facts
Yankee Plus Dec 2015
TABLE OF CONTENTS
Backgrounder and Quick Facts
2010 marks Yankee’s 75th year as New England’s magazine, fulfilling founder Robb Sagendorph’s gut feeling that the six-state region should have a magazine of its own, “for Yankee readers, by Yankee writers, and about Yankeedom.” During this long history, Yankee has remained true to Robb’s mission while interpreting the region for contemporary readers.
The September/October issue is the special anniversary issue, but throughout the entire year, favorite classic stories will be posted on YankeeMagazine.com, including the best articles on adventure (Mondays), history (Tuesdays), food and recipes (Wednesdays), people and places (Thursdays), and “three-minute reads” (Fridays). Other online exclusives celebrating Yankee Magazine’s milestone include mystery photo contests, New England trivia quizzes, a slide show of Yankee’s most beloved covers, a new blog about “what Yankee means to me,” and a video version of the monthly musings of editor-in-chief and New England icon Jud Hale.
Yankee Magazine was founded in 1935 and is based in Dublin, New Hampshire. It is the only magazine devoted to New England through its coverage of travel, home, food, and features. With a paid circulation of more than 350,000 and a total audience of nearly 2 million, it is published by Yankee Publishing Incorporated (YPI), a family-owned and independent magazine publisher. YPI also publishes the nation’s oldest continuously produced periodical, The Old Farmer’s Almanac. More information about Yankee: New England’s Magazine is available at: YankeeMagazine.com
Yankee features the work of inspired writers and photographers with many different stories to tell. One overarching theme remains constant: New England is a singular place, unlike anywhere on earth. Journalistic essays tie together past, present, and future New England while celebrating its culture, artistry, landscape, people, and style. Yankee also provides entertaining and useful service content that’s easy to read, visual, and full of tips and advice on ways to enjoy New England.
Travel coverage has been a cornerstone of Yankee Magazine’s content since its inception, mostly due to New England’s geographical, seasonal, and cultural appeal. As a region, New England is a compact yet diverse travel destination. Within one day and a short drive, visitors can experience rugged, mountainous terrain, ocean views, vibrant cultural urban areas, and small-town living. New England offers more variety in a concentrated area than anywhere else in the United States.
With New England’s four distinct seasons, visitors schedule their travel to coincide with their favorite time of year, and locals maintain a rotating assortment of outdoor gear to embrace the changing climate. New England is world-renowned for its spectacular fall foliage display. In late September through October, visitors chase color in the attempt to view peak foliage. They travel back roads by car or bike, or hike under the canopy of blazing red foliage mingling with green, yellow, and orange. Equally enticing are winter’s snow-capped mountains for skiers and riders, the rebirth of lush greenery each spring, and the region’s lakes and ocean beaches during the summer months. New Englanders celebrate each season with time-honored rituals, including picking apples on a crisp fall day, going for a horse-drawn sleigh ride across freshly fallen snow, collecting sap from maple trees in the spring to make pure maple syrup, whitewater rafting Maine’s raging rivers, and building sand castles before the tide comes in on a summer’s afternoon.
Every issue of Yankee celebrates New England cooking and the myriad ingredients, traditions, ethnicities, and talent the area offers. The range of recipes is eclectic, from iconic regional foods — including clam chowder, oyster stew, clam cakes, Parker House rolls, Boston baked beans, johnnycakes, Grape-Nut pudding, apple pies, and whoopee pies — to contemporary and original twists on the foods we love. Every recipe and every food story takes into consideration our unique seasons, relying on locally grown, seasonal produce, meats, and seafood; the people who grow it, raise it, or catch it; and a talented roster of chefs who cook with these ingredients.
In each issue, “Best Cook in Town” introduces readers to an exceptional New England home chef who has an interesting story to tell and a delicious signature dish. “Homegrown,” another recurring recipe column, looks closely at New England’s seasonal ingredients.
Home & Garden