Backgrounder and Quick Facts
Yankee is New England’s magazine. Our mission is to enhance the New England experience and the feeling of belonging that comes with being a New Englander. Or, as founder Robb Sagendorph put it, “Yankee’s destiny is the expression and perhaps indirectly the preservation of that great culture in which every Yank was born and by which every Yank must live.”‘
Half of Yankee’s readers reside in the New England states — Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. The mid-Atlantic states account for 25 percent of readers, with the remaining scattered across the globe.
Yankee Magazine Editors