Yankee Publishing Inc. Names Terri Gamble Media Account Manager for Yankee Magazine and The Old Farmer's Almanac
Dublin, N.H. (June 20, 2011) – Yankee Publishing Inc. (YPI) recently named Terri Gamble to the position of media account manager for Yankee Magazine and The Old Farmer’s Almanac, for which she will sell both traditional and multiplatform advertising programs to both general and travel accounts.
Before joining YPI, Gamble was most recently a senior account manager for Boston magazine, where she focused on travel, transportation, auto, real estate, and general retail for major accounts in Boston, Metro West, Vermont, and Connecticut. Prior to her work at Boston magazine, Terri was a director of national sponsorship sales for PBS TV, following her position as vice president of sales and marketing at Bus Radio, a start-up marketing company that focused on reaching the youth market. Prior to Bus Radio, Gamble served as vice president of Charles River Broadcasting, where she oversaw marketing and sales operations for five owned and operated radio stations and a national syndicated network. She has held various sales management positions with WBZ radio, WEEI radio, WBOS in Boston, and Entercom in Pittsburgh.
“Terri has a wealth of sales acumen and extensive experience selling for radio, television, online, sponsorship sales, and print in Boston and New England markets,” said J. D. Hale Jr., vice president and publisher for YPI. “She excels at creating client-focused integrated media packages that deliver result-driven brand and audience engagement.”
“I?m thrilled at the opportunity to connect advertisers with Yankee Magazine and The Old Farmer’s Almanac, two powerful and revered brands,” Gamble said. “Based on my experience with general and travel accounts, I know that the YPI network has tremendous potential for advertisers who want to deliver their message to an engaged audience.”
A long-time Bostonian, Gamble resides in Natick and in Yarmouth Port, Massachusetts.
Yankee Publishing Incorporated (YPI) is an independent, family-owned media company based in Dublin, New Hampshire. It publishes Yankee Magazine and The Old Farmer’s Almanac. Yankee, first published in September 1935, is the only magazine dedicated to New England through its coverage of travel, home, food, and feature stories. It has a paid circulation of 350,000 subscribers and a total audience of nearly 2 million readers. Founded in 1792, The Old Farmer’s Almanac is North America’s oldest continuously published periodical, with an annual readership of 9 million. The Almanac is internationally known for its long-range weather forecasts — traditionally 80 percent accurate — along with content focusing on home, gardening, history, food, and fun.
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