Yankee by the Decade: New England's Magazine for 75 Years
In 2000, Jud Hale was appointed editor-in-chief and Jim Collins was named editor. From 2001 to 2006, Michael Carlton served as editor. From its inception, Yankee had always been a general-interest publication, but with “niche” media succeeding, Carlton took steps to focus the magazine more on service to the reader. In 2002, Yankee expanded its coverage of food, home, and travel and cut fiction, poetry, and history as feature subjects.
Meanwhile, Yankee continued to invest in its Web sites. In both 2005 and 2007 YankeeMagazine.com won a City and Regional Magazine Association Award for “Excellence Online.”
In response to continuing changes in the media industry, Jamie Trowbridge led a major restructuring of Yankee, appointing Mel Allen, who had joined Yankee in 1979, as the new editor. In 2007, Yankee emerged redesigned as a full-size magazine with a six-time frequency. Allen infused the new magazine with its old “voice,” some of which had been lost after the editorial changes of 2002. Many loyal readers lamented the size change initially, but the increased graphical impact of the magazine in its new format has contemporized the magazine for the 21st century.
On the occasion of its 75th anniversary, Yankee continues to evolve to meet the needs of today’s media consumer. But some things haven’t changed. Independence, integrity, ingenuity, perseverance, self-sufficiency, community – these are the values that have made both New England and Yankee Publishing successful. Yankee continues to adhere to those values today.
YPI acquired the assets of McLean Communications, which publishes New Hampshire Magazine, New Hampshire Business Review, Parenting New Hampshire, New Hampshire Home, and a variety of custom publications. McLean operates as a wholly-owned subsidiary of YPI. With this acquisition, YPI now employs a staff of 82 people. The transaction closed on Friday, December 28, 2012.