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The Power of Blogging

The Power of Blogging
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A few years ago, Yankee’s editor, Mel Allen, wrote a comprehensive guide outlining the steps to follow if you’re a writer looking to get published in the magazine. And as the online media world continues to evolve, bloggers who are excelling in their fields have been getting scooped up by publishers.

Recently, two such bloggers made the leap from online to print and have not only been published on the pages of Yankee, but have also become editors. Assistant Editor Aimee Seavey and Contributing Editor Christine Chitnis — respected New England bloggers in their own right — got their start on, and in both cases, they didn’t come to us; we approached them.

Yankee Magazine

Yankee Magazine

When Aimee Seavey wrote in her blog, The Apron Archives, about a maple-cookie recipe she found in an old Yankee Magazine cookbook, she probably never thought that her post would be seen by Communications Manager, Heather Atwell, who liked it so much that she sent it along to me.

The Apron Archives

The Apron Archives

Aimee’s way of incorporating New England’s history into the recipes she was whipping up in her kitchen to share online was so compelling that I didn’t hesitate to ask her whether she’d be interested in writing a guest blog for us. She was, and her blog about anadama bread was an immediate hit with our audience. By the time she followed it up with a tour of Somerville’s Union Square, there was a permanent blogging position waiting for her on our site.

Anadama Bread with Butter and Jam

Anadama bread with butter and jam

Her posts on brown bread in a can and old-fashioned desserts were equally engaging, so it made perfect sense for Senior Lifestyle Editor Amy Traverso to assign her the “One-Pie Town” article for the November/December issue’s “Homegrown” department. It might have ended there — in most cases, probably would have ended there, but the more we got to know Aimee, the more potential we saw in her. And we’re thrilled that she officially joined our team this week!

Aimee in her office at Yankee.

Aimee in her office at Yankee.

Hard to believe that all that stemmed from a recipe pulled from an old cookbook, isn’t it? Although perhaps not as unlikely as the Google image search that led to Christine Chitnis. And if you think we’re not reading your posts, too, just ask Chris Sparling (@chrissparling) whether he’s the only person under 40 who reads Yankee Magazine.

Chris Sparling on Twitter

Help make Chris Sparling feel less alone.

Brenda Darroch


Brenda Darroch


Digital Editor Brenda Darroch creates and manages content for,, e-newsletters, and Yankee's search and social media initiatives. Connect with !

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3 Responses to The Power of Blogging

  1. Linda Orlomoski November 4, 2011 at 1:33 pm #

    Color me envious! Congrats to Aimee for snagging my dream job – guess this means I need to plug away even harder at my blogging!

  2. Mary Elizabeth Nordstrom November 4, 2011 at 8:36 pm #

    I was born too soon.I should have been out there blogging, anyway. Congratulations to Aimee! However, I continue my mission in life which is my attempt to grow an interest in classical music in New England by becoming a cheerleader for my daughter, Executive Editor Phyllis Nordstrom of CVNewEng SOON dba Performing Arts of New England, who has taken up the cause.

    The daughter of a Bristol, New Hampshire, General Store owner, I became a regular church organist at age 13. My involvement with music shoe-horned me into Middlebury College where I changed my major from organ to political science because I didn’t cotton to the teaching methods of the one organ teacher. But it was music that got me to Middlebury where I had been introduced to an unexpected world much broader than Bristol. My teacher, Gladys Lydston then of Bristol, went on to teach at the New England Conservatory, I am told. She told me that my organ playing would open doors for me. It continues to do so. An octogenarian, I call myself an Arts Advocate, and I hope you will soon have an Arts Advocate writing for Yankee, really boosting Apple Hill Chamber Music, the Monadnock Music organization, the New Hampshire Music Festival, the Concord Community Music School, etcetera in New Hampshire (not to forget concerts at Spaulding Auditorium at Dartmouth) and parallel happenings in all six States. Perhaps you will even consider taking on Performing Arts of New England, in the spirit of a discovered blog, as a subsidiary of your online edition of Yankee. It is going to take a lot of new support to fulfill its mission. Mission, not possession, would be the name of the game. I have no claim to it although in 2006 I was one of the co-founders; I am not even on the board, but who knows, you would probably be able to convince them you have a good idea!

  3. Mary Elizabeth Nordstrom November 4, 2011 at 8:42 pm #

    My contact Info is still showing; this is just to make sure that you have it, with CVNC website material.

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