The Power of Blogging
A few years ago, Yankee’s editor, Mel Allen, wrote a comprehensive guide outlining the steps to follow if you’re a writer looking to get published in the magazine. And as the online media world continues to evolve, bloggers who are excelling in their fields have been getting scooped up by publishers.
Recently, two such bloggers made the leap from online to print and have not only been published on the pages of Yankee, but have also become editors. Assistant Editor Aimee Seavey and Contributing Editor Christine Chitnis — respected New England bloggers in their own right — got their start on YankeeMagazine.com, and in both cases, they didn’t come to us; we approached them.
When Aimee Seavey wrote in her blog, The Apron Archives, about a maple-cookie recipe she found in an old Yankee Magazine cookbook, she probably never thought that her post would be seen by Communications Manager, Heather Atwell, who liked it so much that she sent it along to me.
Aimee’s way of incorporating New England’s history into the recipes she was whipping up in her kitchen to share online was so compelling that I didn’t hesitate to ask her whether she’d be interested in writing a guest blog for us. She was, and her blog about anadama bread was an immediate hit with our audience. By the time she followed it up with a tour of Somerville’s Union Square, there was a permanent blogging position waiting for her on our site.
Her posts on brown bread in a can and old-fashioned desserts were equally engaging, so it made perfect sense for Senior Lifestyle Editor Amy Traverso to assign her the “One-Pie Town” article for the November/December issue’s “Homegrown” department. It might have ended there — in most cases, probably would have ended there, but the more we got to know Aimee, the more potential we saw in her. And we’re thrilled that she officially joined our team this week!
Hard to believe that all that stemmed from a recipe pulled from an old cookbook, isn’t it? Although perhaps not as unlikely as the Google image search that led to Christine Chitnis. And if you think we’re not reading your posts, too, just ask Chris Sparling (@chrissparling) whether he’s the only person under 40 who reads Yankee Magazine.