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Yankee Publishing Inc. Promotes Paul Belliveau

by Heather Atwell

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Dublin, New Hampshire (July 21, 2009)--Yankee Publishing Inc. (YPI) is proud to announce the recent promotion of Paul Belliveau Jr. to vice president of new media and production. He now serves as an officer of the company.

"The development of our online business is integral to the growth of YPI," said Jamie Trowbridge, CEO of YPI. "Paul has led this development with intelligence, passion, and tangible results. Since 2006 our online audience grew from 4.5 million unique visitors to 7.4 million in 2009. Our online audiences are robust and continue to grow yearly."

Paul is responsible for the strategy and execution of all YPI-brand Web site initiatives, including operational, editorial, and cross-departmental oversight. He is charged with driving innovation to engage YPI-brand audiences through use of the latest in digital technology. He works closely with advertising sales and marketing to develop new ideas, create custom advertising programs, and drive revenue growth. He also oversees the corporate production department.

Paul earned a BA in communications cum laude from Marist College in Poughkeepsie, New York. He lives in Peterborough, New Hampshire, and has been a resident there since 1973. His career at YPI has spanned 23 years.

About Yankee Publishing Inc.: Yankee Publishing Inc. is an independent media company based in Dublin, New Hampshire. Yankee Magazine ("New England's Magazine") was first published in September 1935 and is the only magazine dedicated to New England. The Old Farmer's Almanac ("Often Imitated but Never Equaled") is the nation's oldest continuously produced periodical. Products include The Old Farmer's Almanac, All-Seasons Garden Guide, The Old Farmer's Almanac for Kids, YankeeMagazine.com, Almanac.com, Almanac4Kids.com, YankeeFoliage.com, and various podcasts. The company produces a wide range of books, calendars, and custom-published products, and a free online magazine, NewEngland.com.