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IssuesSeptember/October 2010Features

75 years of Yankee

New England by the Numbers

by Ian Aldrich

Yankee Magazine Cover 1935
Yankee Magazine's September 1935 Cover.

$50
weekly salary paid to Yankee's new assistant editor (now editor-in-chief), Judson Hale, in 1958

267
number of "Plain Talk" columns penned by Yankee's fix-it expert, Earl Proulx

15,000
recipe requests received following the December 1982 feature "The Great Wellesley, Massachusetts, Christmas Cookie Exchange"

5,000
total Yankee subscribers by November 1935

125,000
number of new Yankee subscribers between 1964 and 1966

$5,000
amount of start-up capital used by Robb Sagendorph to launch Yankee Publishing Inc. in August 1935

839
total number of Yankee issues published since its inception

1942
year that Yankee switched to a smaller, digest size due to a WWII paper scarcity

$87.50
Robb Sagendorph's standard story payment during Yankee's first few decades

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