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A Cookbook Photo Shoot

A Cookbook Photo Shoot
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Here’s the view from my “office” today. We’re doing a three-day photo shoot for the new Yankee Favorites cookbook (see last year’s edition), due out in mid-October, and the setting is the beautiful studio of photographer Heath Robbins. This is, hands-down, the nicest studio I’ve ever worked in—5000 square feet of well-lit studio, office, kitchen, and comfortable lounging space.

View from my office.

View from my office.

My role here is pretty incidental, as most of the work is being done by a talented team of photographers, food and prop stylists, and Yankee‘s art director, Lori Pedrick. And since Tuesday is my blogging day, I though I’d take you behind the scenes to see how the beautifully styled sausage is made.

Images from other publications

Images from other publications

Well before the shoot, Lori came up with the idea of designing the book around a white color palette. Because the book is organized according to the seasons, she faced a challenge: how to make the it all look visually unified while giving each section the feeling of winter, spring, summer, and fall. She decided that with the neutral background, we could make the food pop and then use props and garnishes to give a seasonal feel. Meanwhile, she pulled images from other publications to help us picture how it would work.

Truckload of beautiful new and antique pieces

Truckload of beautiful new and antique pieces

Food photo shoots involve lots and lots of props. Bowls, dishware, boards, flatware, linens…all of it has to be planned in advance and carted in. Prop stylist Kelly McGuill (yes, there really are professional prop stylists, thank goodness) brought in a truckload of beautiful new and antique pieces. Here, food stylist Catrine Kelty chooses a baking dish for a sweet potato dish.

Food stylist Catrine Kelty.

Food stylist Catrine Kelty.

Using Lori’s white theme as her guide, Kelly gave us plenty of options so that we could play around with different plate and silverware combinations once we saw the food.

Most prop stylists have large collections of their own.

Most prop stylists have large collections of their own.

The props are organized by category and laid out on large tables so that everything is tidy and at hand. Most prop stylists have large collections of their own, culled from flea markets and antique shops, but there are also prop rental companies, such as Mad Props Boston, where you can rent what you need by the week. When I was in New York last fall doing the photo shoot for my apple cookbook, I was shocked at what we had to pay to rent a simple plate ($10) or napkin ($7) for the week. It quickly added up to thousands of dollars. Fortunately, Boston prices aren’t quite so outrageous.

Prepping the food in the studio’s kitchen.

Prepping the food in the studio’s kitchen.

Here, Catrine and her assistant Kendra are prepping the food in the studio’s kitchen. Food stylists are crucial because they develop a whole repertoire of tricks and techniques for getting the food to look perfectly camera-ready. While I could make the food myself, I couldn’t make it look as good.

Waiting for final styling.

Waiting for final styling.

After a dish is cooked, it’s matched with its props. Here we have some carrot cupcakes and pumpkin whoopie pies waiting for final styling and their turn on set.

Here’s the set.

Here’s the set.

So here’s the set. The whoopie pies have been slipped into little paper sleeves and arranged in an antique wooden box. The table is covered in white linen with an off-white runner and the white boards hanging around the table are used to control the natural light coming in from a wall of windows. When you see the actual shot, it will be hard to believe that it wasn’t taken on someone’s actual dining room table. That’s the magic of a good photographer.

Heath takes the shot and uses Capture One Pro software.

Heath takes the shot and uses Capture One Pro software.

Once Heath takes the shot, he can use Capture One Pro software to tweak the lighting, exposure, color temperature, sharpness, saturation, contrast, and highlights. He can also lay text over the image, which allows us to play with different cover possibilities. The image you see here is not going to be the cover…you’ll have to wait until autumn for that.

Amy Traverso

Author:

Amy Traverso

Biography:

Senior lifestyle editor Amy Traverso oversees Yankee's Food and Home & Garden departments and contributes articles to the magazine. Amy book, The Apple Lover's Cookbook (W.W. Norton), won an International Association of Culinary Professionals (IACP) cookbook award for the category American. Follow !
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2 Responses to A Cookbook Photo Shoot

  1. Dave June 17, 2011 at 1:11 pm #

    I loved getting a behind the scenes look of a photo shoot. There’s a lot effort for getting the details just right.

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  1. Behind the Scenes at a Yankee Cookbook Photo Shoot - July 6, 2012

    [...] Behind the Scenes at a Yankee Magazine Cookbook Photo Shoot? Check out Amy Traverso’s “Inside a Cookbook Photo Shoot” blog from the award-winning 2011 [...]

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