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Yankee Magazine’s 75th Anniversary Backgrounder

Backgrounder and Quick Facts

2010 marks Yankee’s 75th year as New England’s magazine, fulfilling founder Robb Sagendorph’s gut feeling that the six-state region should have a magazine of its own, “for Yankee readers, by Yankee writers, and about Yankeedom.” During this long history, Yankee has remained true to Robb’s mission while interpreting the region for contemporary readers.

The September/October issue is the special anniversary issue, but throughout the entire year, favorite classic stories will be posted on YankeeMagazine.com, including the best articles on adventure (Mondays), history (Tuesdays), food and recipes (Wednesdays), people and places (Thursdays), and “three-minute reads” (Fridays). Other online exclusives celebrating Yankee Magazine’s milestone include mystery photo contests, New England trivia quizzes, a slide show of Yankee’s most beloved covers, a new blog about “what Yankee means to me,” and a video version of the monthly musings of editor-in-chief and New England icon Jud Hale.

Yankee Magazine was founded in 1935 and is based in Dublin, New Hampshire. It is the only magazine devoted to New England through its coverage of travel, home, food, and features. With a paid circulation of more than 350,000 and a total audience of nearly 2 million, it is published by Yankee Publishing Incorporated (YPI), a family-owned and independent magazine publisher. YPI also publishes the nation’s oldest continuously produced periodical, The Old Farmer’s Almanac. More information about Yankee: New England’s Magazine is available at: YankeeMagazine.com

Editorial Coverage

Features

Yankee features the work of inspired writers and photographers with many different stories to tell. One overarching theme remains constant: New England is a singular place, unlike anywhere on earth. Journalistic essays tie together past, present, and future New England while celebrating its culture, artistry, landscape, people, and style. Yankee also provides entertaining and useful service content that’s easy to read, visual, and full of tips and advice on ways to enjoy New England.

Travel

Travel coverage has been a cornerstone of Yankee Magazine’s content since its inception, mostly due to New England’s geographical, seasonal, and cultural appeal. As a region, New England is a compact yet diverse travel destination. Within one day and a short drive, visitors can experience rugged, mountainous terrain, ocean views, vibrant cultural urban areas, and small-town living. New England offers more variety in a concentrated area than anywhere else in the United States.

With New England’s four distinct seasons, visitors schedule their travel to coincide with their favorite time of year, and locals maintain a rotating assortment of outdoor gear to embrace the changing climate. New England is world-renowned for its spectacular fall foliage display. In late September through October, visitors chase color in the attempt to view peak foliage. They travel back roads by car or bike, or hike under the canopy of blazing red foliage mingling with green, yellow, and orange. Equally enticing are winter’s snow-capped mountains for skiers and riders, the rebirth of lush greenery each spring, and the region’s lakes and ocean beaches during the summer months. New Englanders celebrate each season with time-honored rituals, including picking apples on a crisp fall day, going for a horse-drawn sleigh ride across freshly fallen snow, collecting sap from maple trees in the spring to make pure maple syrup, whitewater rafting Maine’s raging rivers, and building sand castles before the tide comes in on a summer’s afternoon.

Food

Every issue of Yankee celebrates New England cooking and the myriad ingredients, traditions, ethnicities, and talent the area offers. The range of recipes is eclectic, from iconic regional foods — including clam chowder, oyster stew, clam cakes, Parker House rolls, Boston baked beans, johnnycakes, Grape-Nut pudding, apple pies, and whoopee pies — to contemporary and original twists on the foods we love. Every recipe and every food story takes into consideration our unique seasons, relying on locally grown, seasonal produce, meats, and seafood; the people who grow it, raise it, or catch it; and a talented roster of chefs who cook with these ingredients.

In each issue, “Best Cook in Town” introduces readers to an exceptional New England home chef who has an interesting story to tell and a delicious signature dish. “Homegrown,” another recurring recipe column, looks closely at New England’s seasonal ingredients.

Home & Garden

Each issue of Yankee showcases an interesting New England home — from a converted barn in Vermont to a restored brownstone in Boston. Articles offer ideas that are both aspirational and inspirational. Recently, Yankee has increased its focus on energy-efficient adaptations, with an emphasis on green living.

Yankee Magazine also features specialty gardeners whose passions range from roses to peonies; one recent story introduced readers to a professional wildlife artist who has designed his colorful garden to attract the birds he paints. Upcoming articles will focus on home gardens and how to raise organic vegetables easily in a small area.

Our “Inspired Ideas” department relies on the longstanding tradition of Yankee ingenuity by sharing projects that homeowners have completed, including colorful winter terrariums and acorn napkin rings that are perfect for your Thanksgiving table. In each issue, our “Antiques and Collectibles” column shares the expertise of renowned Skinner Auctioneers with readers as we focus on classic wares with New England roots, such as primitive paintings, dolls, schoolgirl samplers, or rare china, to name some recent examples. Our product review column, “New England’s Finest,” highlights items designed and crafted by New Englanders. Here you’ll find new and unique products under themes such as camping gear, Christmas gifts, summer outdoor entertaining, baby goods, and great kitchenware.

Longtime Columns Still Running Today

“Mary’s Farm”

For the past 19 years, Edie Clark has written a column for Yankee Magazine. * In its earlier years, it was titled “The Garden at Chesham Depot.” When Edie moved to a new home, the column was renamed “Mary’s Farm.” Readers love Edie’s stories of life in rural New Hampshire and the intimacies of living in an old house. Until *Yankee’s redesign in 2007, Edie’s column appeared on the last page of the magazine; when we moved it to the front of the magazine, this relatively small change outraged Edie’s legion of fans, proving how dedicated her following is.

“House for Sale”

House for Sale has appeared in Yankee Magazine for more than 50 years. In each column, full of idiosyncratic wit and perspective, the Yankee Moseyer describes a New England house for sale, as well as the people who currently live there. The Moseyer’s identity has been protected since the column first ran: * “Yankee* likes to mosey around and see, out of editorial curiosity, what can turn up when you go home hunting,” claims the columns introduction in each issue. “We have no stake in the sale whatsoever and would decline it if offered.”

“The Original Yankee Swopper’s Column”

Arthur “Abe” Bennet, Yankee’s first printer, had a personal habit of leaving his false teeth around in unusual places — such as near the paper cutter or balanced precariously by the glue pot. None too pleased, Robb Sagendorph secretly inserted this tiny notice in one of the first issues: “Will swop one set of false teeth for a broom.” When readers appeared — some 40 of them, each bearing a broom — demanding completion of the swop, back the teeth went where they belonged and where forever after they stayed. And Robb had an idea for one of his most popular features. “The Original Yankee Swopper’s Column” also served a more practical purpose for the fledgling publication. Robb also inserted these notices: “Will swop two mahogany tables, an accordion, and a pair of skis for a typewriter that will write” ? “Will swop one year’s subscription to Yankee for three laying New Hampshire or Rhode Island pullets.”

Table of Contents

Up Front

On the Web

Inside Yankee

How the Story Happened

Mary’s Farm

Here in New England

Dear Yankee

First Light

In Review

Knowledge & Wisdom

Local Treasure

Only in New England

The Best 5

Datebook

The Guide — Travel

Feature

Adventure

Weekend

The Guide — Home

Feature

New England’s Finest

How’d They Do That?

Inspired Ideas

Antiques & Collectibles

The Guide — Food

Feature

Best Cook in Town

Homegrown

Feature Well

Sense of Place

Occasion

Narratives

The Big Question

House for Sale

Calendar of Events

Swopper, Reunions & Genealogy

Up Close

Noteworthy Writers

Writers as diverse as Robert Frost, Donald Hall, Ernest Hebert, John Updike, Pearl Buck, and Stephen King have contributed poems, stories, and nonfiction to the pages of Yankee. Perhaps more important, over the years Yankee has launched the careers of many talented but previously unknown writers and photographers. Dorothy Canfield Fisher, Robert Tristram Coffin, Gladys Hasty Carroll, Erle Stanley Gardner, and Senator Edward M. Kennedy have all written for Yankee Magazine. To read some of Yankee’s most popular classic stories, visit the Yankee Magazine Cover Archive.

Noteworthy Painters and Photographers

Until recently, most of Yankee’s covers featured a work of fine art. New Hampshire’s Maxfield Parrish supplied the cover art for the fourth issue of the magazine. Over the years the magazine has featured the paintings of Edward Hopper, Andrew Wyeth, Eric Sloane, and many other well-known painters. Beatrix Sagendorph, an accomplished artist and Robb’s wife, provided illustrations for hundreds of Yankee covers from the 1930s through the 1960s. During the late 1990s through 2001, most cover images still were paintings, while our designers were beginning to use photography more often. Click here to view some of Yankee’s most popular covers.

YankeeMagazine.com: Our Web site mirrors the content areas of the magazine and focuses on travel, food, and home and garden. A Web column called “10 Things to Do” (on the home page) extends print articles with items such as audio, video, and slide shows, related “Yankee Classic” articles from our archives, links to buy books or CDs, and PDF downloads of party ideas, recipes, and gift tags. YankeeMagazine.com inspires visitors to plan getaways, to create the perfect home, and to enjoy New England’s distinctive flavors. Travelers may search an extensive database, map, and reservation system. Food-page visitors are invited to create personal recipe boxes and to submit and review recipes. Home and garden browsers find a searchable daily hints database. Web site visitors may also submit photos and event listings, send e-cards, and read blogs covering New England art, food, and small-town life.

YankeeFoliage.com: Yankee’s foliage page (YankeeFoliage.com) attracts autumn enthusiasts with an updatable color map and offers foliage status reports, a blog, a forum, podcasts, photo contests, and recommended drives. This season-specific site provides travel tools and expert advice to help readers and Web visitors plan their fall foliage vacations. Information is extensive and also includes the dos and don’ts of fall travel, plus photo tips, facts, coloring pages, hotline numbers, and more.

Quick Facts

Mission

Yankee is New England’s magazine. Our mission is to enhance the New England experience and the feeling of belonging that comes with being a New Englander. Or, as founder Robb Sagendorph put it, “Yankee’s destiny is the expression and perhaps indirectly the preservation of that great culture in which every Yank was born and by which every Yank must live.”‘

Superregionality

Half of Yankee’s readers reside in the New England states — Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. The mid-Atlantic states account for 25 percent of readers, with the remaining scattered across the globe.

Yankee Magazine Editors

Robb Sagendorph

Jud Hale

Jim Collins

Michael Carlton

Mel Allen

Current Editorial Staff (updated January 2013)

Mel Allen, Editor

Lori Pedrick, Art Director

Eileen Terrill, Managing Editor

Amy Traverso, Senior Editor, Lifestyle and Food

Ian Aldrich, Senior Editor, Food

Heather Marcus, Photo Editor

Aimee Seavey, Assistant Editor

Deb Despres, Assistant Editor

Brenda Darroch, YankeeMagazine.com Editor

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Yankee Publishing Inc., | P.O. Box 520, Dublin, NH 03444 | (603) 563-8111

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