Yankee is New England's magazine.

Our mission is to enhance the New England experience and the feeling of belonging that comes with being a New Englander.

We engage, connect, and empower members of the Yankee community to realize the full potential of the brand.

With a welcoming and knowledgeable voice, and a sense of all that is unique about this region, Yankee Magazine delivers a genuine New England perspective that is beautiful, heartening, and of the moment.

Yankee stirs plans for perfect travels and ideal living spaces, captures the region's flavor, and creates a shared New England experience, through the pages of the magazine, YankeeMagazine.com, NewEngland.com, and at live events.

MEDIA KIT

If you have questions about advertising and marketing opportunities with Yankee Magazine, please feel free to contact us at any time.

Media kit information for YankeeMagazine is available as downloadable Adobe Acrobat PDF files. If you do not have Acrobat Reader software installed on your computer, you can obtain it free of charge from Adobe's Web site. The PDF files can be read or printed from your computer. Just click on any document name to download it:

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READER PROFILE

• Demographics
• Engagement

CIRCULATION INFORMATION

• ABC 12/31/07
• ABC 6/30/07

EDITORIAL CALENDAR

• Editorial Calendar

HOME AND GARDEN

• Home Remodeling & Gardening and Landscaping

TRAVEL

• Vacation Travel

FOOD

• Cooking and Entertaining

DIRECT RESPONSE

What is Direct-Response (Mail Order) Advertising? Advertisements that permit or request consumers to directly respond to the advertiser, by mail, telephone, e-mail, or some other means of communication.

• Direct-Response Shopping

ONLINE

• Demographics and Rates
• FTP Instructions

AD RATES

• General Ad Rates
• Resource Section Ad Rates

ADVERTISING SPECIFICATIONS & UTILITIES

• Planning Calendar
• Magazine Ad Specifications
• Digital Ad Requirements
• General Ad Provisions
• BRC Specs – Printed by Yankee
• BRC Delivery Instructions – Supplied by Advertiser
• BRC Specs – Supplied by Advertiser

Adobe Acrobat Distiller Job Options: Yankee press-optimized settings for advertiser-supplied PDF files. Place this file in the Distiller Settings folder on your computer. Please choose the appropriate file for your version of Acrobat:

• yankee_press7.joboptions (Acrobat 7 Macintosh)
• yankee_press6.joboptions (Acrobat 6 Macintosh)
• yankee_press5.joboptions (Acrobat 5 Macintosh)
• yankee_press4.joboptions (Acrobat 4 Macintosh)

Adobe PS Driver (Postscript utility): The Adobe PS Driver is needed to create a distillable postscript file. Download it from adobe.com and follow the instructions to install.