Shopping: Nantucket Reds
Gray belongs to the island of Nantucket — to its Quaker-shingle houses and its fog. But Nantucket red, which fades to pink with time, is the color that represents your love for the island. Philip C. Murray introduced the hue via brick-red sailcloth pants in the 1950s, when he took over The Toggery Shop, at the top of Nantucket’s cobblestone Main Street, from his father.
Influenced by New York Yacht Club uniforms, Nantucket Reds began as insider shorthand for the well-heeled, but casual, Nantucket summer life. As is its nature, the color lost its pristine luster with washing, and clothiers now make shirts, caps, sweatshirts, and any wearable thing in the worn-red hue. Much to the chagrin of stores like J.Crew, which tried to market its own line of similar clothing a few years ago, Murray’s Toggery is legally the only company that can sell official “Nantucket Reds” — which it does now in everything from skirts to shirts to pants.
Today, you’re just as likely to see a titan of industry wearing a pair of proper Nantucket Reds in Palm Beach as you are to see a Boston-area college student sporting a faded red cap on campus as a souvenir of those perfect summer days on The Faraway Island.
Murray’s Toggery Shop, 62 Main St., Nantucket, MA. 800-368-2134, 508-228-0437; nantucketreds.com
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