Return to Content

The Boots That Made a Legend

Yankee Plus Dec 2015


by in Nov 2007
The Boots That Made a Legend
0 votes, 0.00 avg. rating (0% score)
Print Friendly

Rare is the American outdoors lover who does not have a pair of L.L. Bean’s rubber-bottomed, leather-topped shoes or boots. The boots were a eureka moment for Maine woodsman Leon Leonwood Bean. Legend has it that 90 of the first 100 pairs were returned. Bean’s business sense (and sense of honesty) had him return the buyers’ money and continue to improve his product, now the world standard. L.L. Bean: The Making of an American Icon (Harvard Business School Press, $26.95) was written by Bean’s grandson, Leon Gorman, current chairman and former president of this iconic American company. There is a lot to be learned here about running a company, and the importance of never forgetting your customers’ needs.


Special 2 for 1 Holiday Sale

Send a one-year gift subscription of Yankee Magazine for only $17.99 and give a 2nd one-year gift subscription absolutely FREE. Plus, we will send you a FREE 2016 Scenes of New England Calendar (a $9.95 value)!


No comments yet.

Leave a Reply

We reserve the right to remove or edit comments that are offensive or disrespectful to our readers and/or writers, cannot be verified, lack clarity, or contain profanity. Your comments may be republished by Yankee Magazine across multiple platforms.

Register Sign In

©2015, Yankee Publishing Inc. All Rights Reserved.
Yankee Publishing Inc., | P.O. Box 520, Dublin, NH 03444 | (603) 563-8111

< Prev

Artists Among Us

Massachusetts painter Kara Taylor gave up her farm stand and flower farm this past summer ...

Related Articles

Next >

Revolutionary Spirit

And a Bottle of Rum: A History of the New World in Ten Cocktails (Crown ...

Related Articles