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Perhaps you've seen the red-and-white bumper sticker "Mad River Glen: Ski It If You Can." If you have and you can, then chances are you've met Eric Friedman, marketing director for Vermont's most traditional ski area. When the lines for the East's only single-chair lift start getting long, it's Eric who personally greets skiers and eases the wait.
"Like the state of Vermont, we're sorta renegades," Eric says of his home mountain. "We're the only co-op-owned major ski area in America. This isn't a consolidated or homogenized corporate facility--this is a small, special place. The co-op cares about protecting the actual mountain and the forests, but also the experience of skiing. Our skiers aren't flashy--they're here to ski."
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